|
Google
AdWords Keyword Tool
What is a keyword?
A keyword is a word that describes the contents of your web page.
What is a key phrase?
A keyword phrase is a phrase of keywords that describes the contents of your web page.
What is a search phrase?
A search phrase is a phrase that is typed into a search engine to find a web page.
What is the relation between these three terms?
If many people look for a certain key phrase on search engines, you want to describe your services in such a way that your web page is listed high in the search engine listings.
You do this by targeting this search phrase on your page. You make it your key phrase since it is your key to this good listing, as well as the key that describes your page in just 2-5 words.
What does this keyword suggestion tool do?
It shows you what search terms people type in search engines while looking for services like yours. You can use its results to create additional key words and key phrases that you didn't think of yet. The result will be that your site can be found for more search phrases.
Google AdWords Keyword Tool
To use this tool click
here.
|
|
How To Set Up
Google AdWords
Before setting up your account be sure to view the Google AdWords
videos to gain an overview
of the system.
1. Create AdWord ad. Ads are important not only to the
reader but also requires support by relevant keywords/phrases.
2. Capitalization.
Capitalize the first letters of each word. Studies show this
gathers more interest.
3. AdWord
tricks, The first letter of each word, for example yourplaceontheweb
would look like this www.YourPlaceOnTheWeb.com
4. Focus AdWords
keywords and keyword phrases. Avoid general keywords. For
example the word candy will attract unwanted clicks, but Smiths peppermints
will attract the right clicks.
5. Set keyword
budget cap. Set the cap at which you wish to stop bidding on a
keyword.
6. Set daily spending limit. AdWords lets you control your
spending on a daily basis without penalty or extra charges.
Get a Leg Up On
Your Google AdWords
Competitors
Learn what AdWords competitor's ads and
keywords. Complete statistics about your competition... get a leg
up on the competition... learn
more.
|
|
|
|
