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Google AdWords
Tips
AdWord
Word-Relevancy
When setting up AdWords keyword
and keyword phrases keep in mind relevancy. Google AdWords rewards
advertisers for ads that are supported by keywords and keyword
phrases.
Example:
If your ad reads:
Make Money With Widgets
Low Investment Cost-No
Inventory To Stock High Commissions
http://www.widgets.com
Be sure that the words 'Make Money Widgets' appear in your keywords
list.
Google AdWords rewards higher points for subject relevancy and lesser
points for line content.
There are times when a decision must be made whether to satisfy the
reader or AdWords rewarding system. When faced with this it is
recommended to go on the Google AdWords position. AdWord
Page-Relevancy
Because many affiliate sites are
generic it Google has disallowed many affiliate pages not because they
are the same but mainly because they are not relevant to the ad.
Because of the very nature of affiliate pages they do not created with
AdWords in mind.
It is highly recommended that a new 'landing' or 'splash' page be
created to focus on the particular product or service
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How To Set Up
Google AdWords
Before setting up your account be sure to view the Google AdWords
videos to gain an overview
of the system.
1. Create AdWord ad. Ads are important not only to the
reader but also requires support by relevant keywords/phrases.
2. Capitalization.
Capitalize the first letters of each word. Studies show this
gathers more interest.
3. AdWord
tricks, The first letter of each word, for example yourplaceontheweb
would look like this www.YourPlaceOnTheWeb.com
4. Focus AdWords
keywords and keyword phrases. Avoid general keywords. For
example the word candy will attract unwanted clicks, but Smiths peppermints
will attract the right clicks.
5. Set keyword
budget cap. Set the cap at which you wish to stop bidding on a
keyword.
6. Set daily spending limit. AdWords lets you control your
spending on a daily basis without penalty or extra charges.
Get a Leg Up On
Your Google AdWords
Competitors
Learn what AdWords competitor's ads and
keywords. Complete statistics about your competition... get a leg
up on the competition... learn
more.
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